And the Music goes on

by Deanna Maria R. & Emmy Hikins

With lock-downs and social distancing being the norm for the foreseeable future, those that gig for a living have had to rethink venues to showcase their talent. One of the first musical events to be shut down due to COVID-19, important to all artists including those from the UK, was the South-by-South West (SXSW) festival held in Austin, Texas in the USA. For 30 years musicians have been showcasing their talents there in the hopes of jump-starting their careers.

With no platform and no money coming in, artists scheduled to showcase their talents at the SXSW festival looked to be out of luck. Then the British Music Embassy proposed a solution. It was decided to move the showcase from a stage at a festival in Texas to behind closed doors in London. With a few select UK musical artists chosen to preform, the rejuvenated, although changed event, was once again ‘in the works’.

Hopes for the UK musicians originally scheduled to showcase at the SXSW festival, and, chosen to preform now in London, were once again on a high note. A career-launching event for these musicians, gratefulness comes across from those artists heard from in the video to the British Music Embassy for the chance to once again preform. The event will take place on the BBC as well as online.